kiru@malaysiantoday.com.my
The local fashion scene has a new star. It's Rico Rinaldi. And he's fast making a name for himself. 
Up and coming fashion designer, Rico Rinaldi creates a sense of individuality from various elements. The 22-year-old designer loves the art of draping.
Having caught the designing bug from the tender age of 10, as he watched with admiration and pride how his mum, who had a knack in tailoring, turned bales of cloth into fashionable pieces of apparel, years later, he joined the Limkokwing University of Creative Technology, Cyberjaya.
He succeeded in becoming a graduate student who was awarded the Best Lifestyle Designer 2008 by the university for fashion and retail design.
He won The Malaysian Batik Fashion Accessories 2006 with his bag design when he was still in his second semester. The win prompted him to join another competition - The Paco Rabanne "Black XS is The New Black Fashion Couture Design" - which garnered him the top prize for the women's wear category.
The Triumph Inspiration Award held at Pavilion - where participants were required to design lingerie -added another feather in Rico's cap. He managed to get the National, 2nd runner up title.
A few months ago, he participated in the Mercedes Benz Stylo Young Designer Award by MODA (Malaysian Official Designers Association). With his Queen of India collection, Rico was chosen as one of the the top 12 finalists.
Along the way, he's worked with another local talent, William Liew, to come up with a line of menswear, and Dato' Shah Reza, who helped organise the Islamic Fashion Festival.
Two icons that Rico looks up to, and is truly inspired by, are Alexander McQueen and John Galliano. Like his idols who are known to bring quirkiness and adventure to greater heights in their designs, Rico says, "I bring out the unexpected and design them onto day-to-day wear ..."
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